Germany once again wowed the panel. It was the only country where more than 20% of the wines received either a
Gold or Silver medal.
Simon Woods, WINE International, November 2005
Germany has always made some of the world’s greatest white wines and I, for one, am a great Riesling fan [...]
Many high-end, opinion-forming restaurants are seeing excellent sales of German wines. Caterer & Hotelkeeper, 3 November 2005
I am not sure at what point exactly during my first ever trip to Germany I realised just what I had been missing
out on […] Maybe it was when sampling yet another fabulous wine of the region.
Janette Atkin, Leicester Mercury, 12 November 2005
I have visited the Saar several times and met the leading winemakers. I have come away astounded by the overall quality
of this little-known, often misunderstood region, convinced it is producing some of the world’s greatest yet least-appreciated
whites.
William Echikson, Wall Street Journal Europe, 18 November 2005
A stunning Renaissance is now well underway…sales of German wine priced above £6 have grown dramatically…British consumers
have truly begun to take German wine seriously.
Arifa Akbar, The Independent, 3 December 2005
Media Relations
POSITIVE STATISTICS PRESS RELEASE
Wines of Germany issued a press release commenting on the latest sales data from UK showing that wine loving Brits are finally developing a taste for good quality German wines. AC Nielsen sales data shows that retail sales of German wine above £6 have grown dramatically (+89%) in the last three years, well above the general increase for wine sales in this price bracket (+16%) in the same period. This story generated positive coverage in The Independent, The Independent on Sunday, Off Licence News and www.jancisrobinson.com
CONSUMER MEDIA RELATIONS - WORLD CUP 2006
We will be targeting the travel, lifestyle and food/drink sections of long lead, key regional and national titles to encourage them to write about what to do in Germany during the World Cup, including details of wineries to visit and wine tours.
We are organising a press drop of a selection of German wines accompanied by a football shirt with the journalist’s name on the back and the Wines of Germany logo as the sponsor logo on the front of the shirt. This will be aimed at national and regional wine writers, encouraging them to feature German wine recommendations in the run up to the World Cup.
- Media relations with lifestyle titles
We are investigating media relations and paid for advertorial/ pull out / competitions with lifestyle titles around the World Cup to ensure we secure coverage with key messages about German wine in leading titles.
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